The 5 Best Whitening Toothpaste’s of 2020

Best Whitening Toothpaste 2020

Whitening toothpaste can help to lighten stains and whiten your teeth over time. 

While they may not be as other in-office whitening options, such as whitening strips or professional dental treatments, whitening toothpastes work! and can help brighten your smile.

Not every whitening toothpaste on the market lives up to its claims. The ones we have chosen here earned their place because they contain ingredients scientifically proven to whiten teeth.

In this roundup, we only include toothpastes that fight cavities and whiten teeth. 

We also took into account the price and value for money, user reviews, and any potential side effects.

Best General Whitening Toothpaste

Colgate Optic White Whitening Toothpaste

Colgate Optic White Whitening Toothpaste has the American Dental Association’s (ADA) Seal of Acceptance. This seal provides you with the confidence that the whitening product is safe to use, and that it lives up any claims made by the manufacturer.

Unlike many other whitening toothpastes, Colgate Optic White removes two kinds of stains from teeth, both extrinsic stains and intrinsic stains. Extrinsic stains occur on the outside of teeth. Intrinsic stains are inside teeth, but they can be seen also on the outside.

This product contains hydrogen peroxide, which is considered the platinum standard for at-home stain removal. It also contains the cavity-fighting ingredient ‘fluoride’.

  • What fans say: "I loved how my teeth were white immediately! I had absolutely no sensitivity after using this Colgate paste! It's amazing!"

Best Whitening Toothpaste for Smokers

Colgate Optic White High Impact Whitening Toothpaste

This next-generation Colgate Optic White High Impact whitening toothpaste contains a higher concentration of hydrogen peroxide than other Colgate Optic White range of toothpastes. 

This makes it a more effective tooth whitener for people with tough stains, such as those caused by cigarette, cigar, or pipe smoking.

It’s also effective for tougher stains that can be caused by drinking red wine, tea and coffee, and other caffeinated drinks.

The amount of hydrogen peroxide this product contains might make it uncomfortable for some people to use, especially those who have sensitive teeth. 

Some users also report a burning sensation in their gums with extended use, so be careful and go slowly with this product.

This toothpaste has an expiration date of 7 months, so be sure to check the label before you buy, or pick it up from Amazon where all stock is checked and you can return it no questions ask if you get any problems.

  • What fans say: "I noticed a little bit of whitening happening after the first couple of uses. I've only used natural ways to whiten my teeth before, so this product seemed to work way better than those. The application is very easy and is mess free! The price is very reasonable for the effectiveness and usability."

Best Natural Whitening Toothpaste

Tom’s of Maine Simply White Natural Toothpaste

If you want to avoid artificial sweeteners and other harsh chemical ingredients, this whitening toothpaste could be the one for you.

Tom’s of Main Simply White Natural Toothpaste gets its whitening power from silica gel. This is an effective ingredient for removing extrinsic tooth stains on teeth, though it won’t lighten the appearance of intrinsic tooth stains.

It contains fluoride for cavity protection and also acts as an effective breath freshener.

Two formulations are available: cream or gel. Both carry the ADA Seal of Acceptance.

  • What fans say: "This set is super easy to use and will brighten your teeth to Hollywood perfect! No unpleasant taste. No unwanted side effects like irritated gums. I see a difference already! Good purchase!"

Best Whitening Toothpaste for Sensitive Teeth

Sensodyne ProNamel Gentle Whitening Toothpaste

Like all Sensodyne products, this toothpaste is formulated to be extra gentle on sensitive teeth. The active ingredients in Sensodyne ProNamel Toothpaste are potassium nitrate and sodium fluoride. It also contains silica for gentle whitening.

This product is designed to gently scrub away teeth stains, plus strengthen and harden tooth enamel and it also offers protection against cavities.

  • What fans say: "This toothpaste super easy to use and will brighten your teeth naturally, no unpleasant taste. No unwanted side effects like irritated gums. I see a difference already! Good purchase. Five stars!"

Best Whitening Toothpaste for Orthodontics Wearers

Arm & Hammer Advance White Extreme Whitening Toothpaste

The type of orthodontics you have will determine how effective any whitening toothpaste will be. Traditional bracket braces may be harder to work with than more modern removable aligners.

This toothpaste is designed to penetrate deep between teeth and under the gumline, so it may be more effective at whitening teeth with braces than some other types. It also features a low-abrasion formula.

The active whitening ingredients are baking soda and peroxide. It also contains fluoride for cavity prevention.

  • What fans say: "This toothpaste tastes great. I see a difference already! Good purchase. Five stars!"

How to choose a whitening toothpaste

Check for the ADA Seal of Acceptance

Not every whitening toothpaste contains the ADA Seal. While this does remove a layer of protection, it doesn’t necessarily mean that products without it are unsafe, ineffective or not as good. To check to see if a toothpaste has the seal, click here.

Know which whitening method is used

Always look at the active and inactive ingredients listed on whitening toothpaste labels. Whitening ingredients to look out for include hydrogen peroxide and silica. Silica products are usually best for sensitive teeth and gums.

The higher the hydrogen peroxide content, the more effective the toothpaste will be at whitening. Keep in mind that this could make the product more likely to cause gum irritation, particularly with more frequent than usual usage.

Some whitening toothpastes use abrasives, such as microbeads, to remove stains. These can be very effective for tough stains and for removing biofilm dental plaque from teeth.

Some people don’t like the feel of abrasives in their mouth though, and regular use of abrasive toothpastes can wear away enamel.

Check the ingredients

If cavity protection is important to you, only use a toothpaste that contains fluoride.

Avoid products that contain ingredients you’re sensitive or allergic to, such as flavorings or artificial sweeteners. Some people are also allergic to Cocamidopropyl betaine (CAPB) and propylene glycol, two ingredients often found in toothpaste.

Make sure you choose a reputable brand that’s manufactured ethically and in a country known to have manufacturing transparency and safety.

Any toothpaste that doesn’t contain an ingredients list or makes claims that seem far-fetched should definitely be avoided.

Teeth whitening powders are a really convenient way to whiten your teeth.

Most brands actually contain most of the same base ingredients so to choose the best teeth whitening powders for you, get one appeals to you and tastes good.

Learn more ways to whiten your teeth naturally.


Whitening toothpastes can help you to remove stains from your teeth, improving their appearance. 

While they may not provide the same amount of deep whitening that professional treatments do, they’re a good way to boost your appearance, and keep your smile looking bright and white.

The products in this roundup all come from trusted manufacturers and have been shown to improve the whiteness of teeth.

.Learn loads more ways to whiten your teeth naturally.